Consumer Behavior Assignment: Create a print ad for a proposed new product (Doritos Soft Taco Kit). This print ad was created through a multi-media process, as I performed linocut printmaking and completed the project in Adobe Lightroom and Procreate.
After conducting primary research on the consumption habits of Doritos through the ladder technique, my team and I found that one of the most prevalent factors affecting Doritos consumption was the social setting. Within our sample, the majority of people most frequently consumed Doritos with other people. I came up with the tagline “Party at your house with Doritos Soft Taco Kit” because I wanted to encourage this consumption habit while maintaining the exciting tone that Doritos utilizes through its brand messaging.
Integrated Writing and Design Assignment: Using Adobe Indesign, create a spread for any of your interests.
Advertising and Sales Promotion Assignment: Based on requests from the client (Young Adult Cancer Survivors United), create promotional materials that can generate awareness of the nonprofit, attract new members, and inspire new donors. I used Adobe Photoshop and Superimpose to create these.
Megan McCarthy 